Update: Exclusiv Interview May 14th: Faeit back up end of may, interims site.
The madness continues.
|Here's Games Woooorkshop!|
One of the most pro-GW blogs that probably existed, Faeit 212, has been taken down by the legal inquisition of Games Workshop (see DMCA note here). I am shaking several body parts in disbelief.
For those who do not know Faeit 212, it was the #1 source of information about new releases and rumors mostly for the different Games Workshop Universes in the bloggersphere.
Just to put things in perspective. We have a little over 230,000 views. Faeit 212 was close to getting to 20,000,000 (thats 20 million) views.
If our company had a site that would leak rumors and images about our upcoming products and got me 20,000,000 views FOR FRAKKING FREE, I would definitely hire that person as my marketing advisor, not shut him down. Plus free product for life.
Gary, if you read this, I feel very sorry for what happened to you. You seem like a hoopy frood who really knows where his towel is. You have spent years building up a loyal base of engaged hobbyists with what I can only describe as one of the best blogs. EVAR.
I'd love to hear from you.
I'd love to hear from you.
Interlectual Property - you're doing it wrong
First of all, I have to say that in my previous life as a CIO of a multi-billion-company I had to deal with copyright and IP issues as well. I am not a legal expert, but I know a little more than just the 'basics'.
In my opinion, Games Workshop is one of the only Companies out there that at least try to appear to be running IP law by the book. Someone got the book 'IP for dummies' and read and implemented it in 24 hours. (Wikipedia IP)
|Don't call me stoopid!|
I will try to make it short: If a company claims their IP rights, they have to actively protect their IP. If they do not actively protect their IP, then they might lose the rights to the exclusive use of their works. What GW allows people to do with their IP, however, is completely up to them. They defined these rules easily accessible for everyone on their website.
Example of how far it went: Not allowing your distributors to use product fotos you took is not a clever move.
In my opinion, its stupid.
Throwing the dice
Like so often, Games Workshop's action seem rather random. There are thousands of blogs and forums out there. Cherry-picking just one will not protect their IP. Why it took 20,000,000 views for GW to decide to finally take Faeit 212 down is just bizzare. "OK, 19 million views is acceptable, but 20 million - NEVAR!"
Of course, it sends the message to many bloggers out there. Like a warning shot. "See what can happen to you, when we don't like you much."
As a company, the first thing to do when I am under criticism for price increases, bad quality (Finecast) or service cuts (Games Day Tickets), where they actually have to take down their Facebook Page because of a flaming, disgruntled customers there are two possible options you could pursue:
1. work with the community to increase your corporate image
2. work against them, just to make a point.
GW, sorry to break it to you, but not being able to post angry comments on your facebook page does not mean there are no angry customers. Just sayin', true story bro.
Shareholders et al.
I wished I was a majority shareholder of GW. I would raise some serious questions. Of course, in the last few years, GW has increased their profits - but if you read the report, you know how: They raised their margin by selling directly to the customer (webstore) and in the process taking down more and more small hobby stores (e.g., miniwargaming.com). Overall sales did not increase.
That is a short term strategy. Sorry, Shareholders, spoiler alert. But wait, is there any good reason to treat your customers badly? Any at all? Yes there is!
The only good reason to raise short term profits is if you want to sell your company. Hasbro? Mattel? Wizards of the Coast anyone? Would be consistent with the latest shift in the shareholder structure. Remember, you read it here first.
Do your frakking homework first!
Dear GW, how about instead of shutting down blogs and fans alike because auf 'leaked' material, you try to stop material from leaking? Get the responsible person in China where you have your books printed - they leaked it first! Treat your staff right so they have an active interest in protecting their own company instead of sending out internal memos.
If it wasn't this sad it would be kinda funny... Like a not-how-to step-by-step tut.
Geeez, this makes me mad.
Bring it on!
Now, dear legal department of GW. I will let you in on a secret. In order to defend your IP you have to take down any infringement that you know of. Not just the one's you don't like.
I am sure you know a few more hundred blogs and forums that infringe upon your precious IP. Get jiggy with it!
Would be interested to see where people would get their information from in the future. From the stores? No, they are utterly clueless and get their information from customers and blogs.
White Dwarf? Don't make me laugh. The only reason to get your hands on a WD is to leak early pictures (or like in my case, have a complete collection, starting at #1).
Come on, GW, SHOOT THE PEOPLE THAT LOVE YOU!
Galactic Self-Preservation Act of 2013
So just in case our blog gets taken down as well, you might want to hop over and register to paintingbuddha blog below. I don't intend to use it as we are planning our own website right now, but at least you would be able to get information as soon as 'This blog was deleted' is all you see: paintingbuddha blog.
What do I care?
I stated it on this blog often - I love Games Workshop & Forge World. Maybe I just love the memory of what Games Workshop used to be and just have not realized yet that we both have moved on.
Letting go is hard and I am not ready. Yet.
I need 640 million pound.
If someone has 640 million pound for me, I would like to buy Games Workshop. So if you know a multi-billionaire, please link him to this blog.
What do you think of GW's latest coup?
Tell Gary from Faeit 212 "Thank you!"
And here a little something for GW's Legal Department: