Part 13 - A Nerds Prayer
And no, we won't shut down our Page ;)
April 7th: The glorious rebirth of GW? A nerd's prayer
We are putting the finishing touches on our Season 1.2 and Season 1.3 DVD sets now. To say we are busy would be an understatement. But when Games Workshop calls, we answer! Ain't nobody too busy for that!
The story so far
Sales down? "Shut all communication channels!" From the book: "The 42 biggest marketing blunders in history" |
In another surprising and incomprehensible move, Games Workshop has shut down all major Facebook pages and Twitter accounts yesterday. Forge World's FB page is gone. Black Library's FB is gone. Warhammer World's FB page is gone. Comments on their own YouTube videos remain disabled, of course.
Rumor has it, that all of the individual GW store pages on Facebook will follow suit. At the time of writing, the ones I sampled are still available, so we'll have to wait and see.
Rumor has it, that all of the individual GW store pages on Facebook will follow suit. At the time of writing, the ones I sampled are still available, so we'll have to wait and see.
In summary, a company who just had a 12% decline in sales followed by a 25% drop of their share prices decides to shut down their only remaining direct lines for communication with their fan-base.
It's make or break time for GW. I am sure they won't mess this up. Nothing I saw so far would indicate any form of failure.
Sparta? No. This is GW.
Today: No-GW-Bashing inside.
After the glorious rework of the White Dwarf in combination with Warhammer Visions, the shut-down of all (or at least most) Games Days and the general sad headshaking following all of that, it would be too easy to state the obvious: "Go home, Games Workshop, you are drunk! (And even that you are doing wrong)".
I like to turn the Universe upside-down every now and then. And I will do this today.
Let's assume for a moment, we are all crazy and evil and Games Workshop is sane and doing everything right. Like someone listened to a Nerd's Prayer.
Let's assume for a moment, we are all crazy and evil and Games Workshop is sane and doing everything right. Like someone listened to a Nerd's Prayer.
Mr T pities the fool who thinks this is a joke! |
April 7th, fools! No joke.
What is happening on April 7th?
Well, from April 7th on there are a few changes coming our way regarding Games Workshop.
Forge World products will finally be available in GW stores - it's about time! YAAAY!
And the new Games Workshop Website will go live. (see Faeit 212 et al).
Y'all come back now, you here?
I am not a religious man, but I believe that on April 7th, Forge World, Black Library, Warhammer World and other now missing pages will be back, consolidated in one site to rule them all.
Actually, I think I know. Need proof?
So, what will it be? A glorified store? A reference site with tutorials and reports? A blog? Or - dare I say it... a community site? Maybe all of the above?
Let's think what April 7th could mean for us, if all the sites are combined.
Let's think what April 7th could mean for us, if all the sites are combined.
The shop(s)
Combining the FW/BL/GW shops on one site definitely makes sense. I always hated having to go to three sites to order my stuff, paying shipping and handling on two of them.
The current GW website, or rather web-store, is functional and does what it should. I prefer the FW one for it's speed and looks, but I am sure GW will conjure up something nice there. I wish the new store will remember the format of my address without me having to manually type it every time I use it, but maybe that's just me.
So that prayer seems to have been answered already. I hope.
One site to rule them all - and in goodness bind them.
The blog(s)
Forge World started their little blog a couple of weeks ago. I personally found it a little bit boring, there are dozens of better hobby blogs out there. But it was a start.
In general, I like the idea of blogs. (D'oh!) It is so much better to access information on a blog then to, let's say, find it on FB.
My nerd's prayer would include the desire for a professional blog WITH community interaction.
In general, I like the idea of blogs. (D'oh!) It is so much better to access information on a blog then to, let's say, find it on FB.
My nerd's prayer would include the desire for a professional blog WITH community interaction.
Community Interaction
Sometimes you reach for the stars. And wanting community interaction from GW seems like a futile request, but then again, there's always hope.
I would like to have open communication channels for the community. But history shows that by shutting down their FB sites and disabling comments on YouTube videos GW might not be that interested in our opinion.
I would like to have open communication channels for the community. But history shows that by shutting down their FB sites and disabling comments on YouTube videos GW might not be that interested in our opinion.
So what do I think GW could do as far as Community Interaction is concerned? No communications? No more Games Days? What gives? After all they have a drop-down menu called 'Community and Events' even today!
Show us your work, so we can sell it to you!
One of the things I liked about the FW page was that fans from all over the world posted their works on FW models there. I found that very inspiring. I think, the new GW site will (continue to) have something along these lines.
One of the things I liked about the FW page was that fans from all over the world posted their works on FW models there. I found that very inspiring. I think, the new GW site will (continue to) have something along these lines.
Who doesn't feel good about being featured in the 'What's New Today' section on their site? Hell, even I bought a Vision magazine for the guys (not for me of course!), because it featured our and our friends entries from the GD US 2013 on dozens of pages.
But how is GW going to fill the Vision magazine when there are no more GDs? Just recycle studio photos that you saw in the White Dwarf flyers?
Well, you guessed it, YOU send them your pictures! You may not use GW's IP to make money, but they sure don't mind selling you your own works ;) Genius! I would totally by my own works from GW if they published them. Kinda like the Coolminiornot Annuals...
If GW spiced this up with some sort of recognition (a badge, a pin, a medal or whatnot) I would even not frown upon that.
If GW spiced this up with some sort of recognition (a badge, a pin, a medal or whatnot) I would even not frown upon that.
Filtered Forums?
Good ol' days. :P Everything was better. Or was it? |
If you are old enough to remember the old GW site, you probably have fond memories of downloadable how-to's, gaming scenarios or modelling tips.
We kinda expect GW not to pay for such nonsense in the future, so why not have the community supply these? That's the way forums work(ed) for the most time. All GW would have to do is to format the files or even provide authors with a template and they would be done.
Not that I think that this is coming our way, though.
We kinda expect GW not to pay for such nonsense in the future, so why not have the community supply these? That's the way forums work(ed) for the most time. All GW would have to do is to format the files or even provide authors with a template and they would be done.
Not that I think that this is coming our way, though.
My free, yet dangerous wish
Bring SKULLZ back! |
Here is a free tip for you, GW. One that will increase your sales immediately, secure your sales in the online world and will pretty much piss off every non-GW store in existance.Do you remember how people at GDs hunted for stickers, buttons and freebies? Yes? Make money with that, dudes!
Reintroduce SKULLZ for web-shop-purchases only. Won't cost you much. Make some worthless trinkets like keychains, bathing caps or towels (especially towels) in exchange for skullz points.
Reintroduce SKULLZ for web-shop-purchases only. Won't cost you much. Make some worthless trinkets like keychains, bathing caps or towels (especially towels) in exchange for skullz points.
I would buy my 10000th mini from you and put it on the pile of future projects for after when I am dead only to get that towel. I am serious people!
If you implement this, why not send me a 10000 point DKK army courtesy of your shareholders?
If you implement this, why not send me a 10000 point DKK army courtesy of your shareholders?
Beware of what you wish for!
What would you wish for for the mysterious upcoming April 7th sites? Do you think it will be 'a site to rule them all?'
What would be your wishlist for a new, world-dominating GW site?
Let us know in the comments.
Let us know in the comments.
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